Why does social media advertising fall flat?

Facebook earned $3.6 billion in ad revenue last year. According to recent research, for advertisers this might not be money well-spent.
Jon D Morris, The Conversation  · Today · 06:30 am
Why does social media advertising fall flat?

Photo Credit: Tengku Bahar/AFP
Social media use has exploded over the past five years, with nearly three-quarters
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