Desultory at DD: Doordarshan’s ratings reflect the lack of energy and innovation in its programming

Now, let’s be fair here: Doordarshan News is a news channel. It does give you news, typically after you have seen, heard or read it elsewhere, but often more factual and correct. Seldom does DD News have news breaks, not because it is always the last to know what is going on but because it must confirm the accuracy of the information — something private news channels/ portals don’t necessarily bother with — and then decide how best to convey it so it doesn’t annoy those VIPs (very important politicians) who are in a position to deliver a sharp, swift kick where it hurts most.

Now, let’s be fair here: Doordarshan News is a news channel. It does give you news, typically after you have seen, heard or read it elsewhere, but often more factual and correct. Seldom does DD News have news breaks, not because it is always the last to know what is going on but because it must confirm the accuracy of the information — something private news channels/ portals don’t necessarily bother with — and then decide how best to convey it so it doesn’t annoy those VIPs (very important politicians) who are in a position to deliver a sharp, swift kick where it hurts most.

DD News bulletins have more news from around the country, the world and the government (!) than private news channels — the latter broadcast bullet news capsules so small you could swallow them like a pill. Yet, most PLU (people like us) don’t watch DD News. Or so an assessment by the ministry of information and broadcasting revealed, as reported by The Indian Express. Seems the I&B ministry is mighty hot and bothered by the poor viewership and poorer revenues of the public broadcaster. While the chief executive officer of Prasar Bharati argues that viewership figures by ratings organisations do not include rural households, the problem is that advertising revenue still depends largely on urban viewership. So do media perceptions.

– See more at: Doordarshan’s ratings & news

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