HuffPost India | By Indrani Basu
The logo for ‘Make in India’ — one of Prime Minister Narendra Modi’s pet campaigns — has been created by an international design agency founded in the United States of America’s Portland, Oregon. The logo, derived from India’s national emblem, is part of the advertising agency’s website portfolio.
According to a report in The Times of India, the Indian arm of the advertising agency has designed the logo. Its Indian offices are in Saket in south Delhi. According to the creators’ description of the logo “the prowling lion stands for strength, courage, tenacity and wisdom—values that are every bit as Indian today as they have ever been.”
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Modi has pushed the ‘Make in India’ campaign ever since he assumed office in 2014, in a bid to encourage Indian businesses, and has urged Indian consumers to buy…. (read further)