Citizens Jain

This link from Newyorker.com was posted in this very blog a couple of years ago when Facebook was replete with posts and reposts of the same. Lest we should forget, here it is once again.

The Newyorker analyses the Times of India and its Business-ism with an industry called “journalism” while using all the privileges provided to news and information media

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The square that borders the Dadar Railway Station is the largest of sixty-five newspaper-delivery depots in Mumbai. At 4 A.M., forty trucks and vans packed with newspapers and magazines have parked and slid open their back doors; the trash-strewn streets are otherwise deserted, and the loudest noise comes from the cawing of crows. During the next few hours, two hundred and thirty-one thousand newspapers will be unloaded, half of them published by Bennett, Coleman & Company, Ltd., India’s dominant media conglomerate. Venders cluster around the back of each truck, handing up wads of rupees to the driver in exchange for their daily stacks of newspapers and magazines. Afterward, with helpers, they sit on the sidewalk inserting supplements and sorting the stacks into neat bundles. Then they pass the bundles to deliverymen—there are some eighty-three hundred in Mumbai—who pack as many papers as they can onto motorbikes, rickshaws, bicycles, and shoulders, and set out to slip them one by one under or beside the doors of the city’s residents.

India is one of the few places on earth where newspapers still thrive. In the United States in the past five years newspaper advertising revenues have plunged by fifty per cent, to twenty-four billion dollars,….. (read further)

Why India’s newspaper industry is thriving.  By Ken Auletta

Times of India and the cheap business of selling covert Advertorials

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