Rio wins the battle for all screens

For a week, the Olympics dominated TV, Twitter and Facebook with viewers watching and then talking it up on social media

Urvi Malvania  |  Mumbai  August 25, 2016

Viewers went all thumbs out for the Olympics, watching into the late hours on television and then posting and tweeting about it for days, going by the numbers that have just come in from BARC and social media platforms Twitter and Facebook. According to BARC data, Star Sports 3 beat its nearest rival Ten Sports by a huge margin. Facebook said, across the globe, 277 million people had 1.5 billion interactions related to the Olympic Games and among Indian athletes, the photograph of hockey player Poonam Malik with wrestler Sakshi Malik was the most talked about moment. On Twitter, over 187 …

http://www.business-standard.com/article/management/rio-wins-the-battle-for-all-screens-116082501206_1.html

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