Tata Sky logs into the video revolution

Ten years after its launch, the company is putting the edge on its product, in a bid to keep customers engaged and loyal

Urvi Malvania  |  Mumbai  August 22, 2016

The positioning remains unchanged says Harit Nagpal, CEO at Tata Sky as he leans forward to explain how the brand has grown in the ten years since it made its first public appearance. It has always been about service. “We operate in a highly commoditised sector. Nothing is exclusive – the content, distribution methods and technology all are available to everyone. The pricing also is a challenge as it is not so much governed by what my consumers can pay, but by what the competition is charging. So it leaves us….

http://www.business-standard.com/article/management/tata-sky-logs-into-the-video-revolution-116082201263_1.html

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s