Ten years after its launch, the company is putting the edge on its product, in a bid to keep customers engaged and loyal
Urvi Malvania | Mumbai August 22, 2016
The positioning remains unchanged says Harit Nagpal, CEO at Tata Sky as he leans forward to explain how the brand has grown in the ten years since it made its first public appearance. It has always been about service. “We operate in a highly commoditised sector. Nothing is exclusive – the content, distribution methods and technology all are available to everyone. The pricing also is a challenge as it is not so much governed by what my consumers can pay, but by what the competition is charging. So it leaves us….