DD National rebrands with new tagline and shows TelevisionPost
MUMBAI: Aiming to reach more viewers, public broadcaster DD National has undergone a rebranding complemented by a new tagline, packaging and shows. To be unveiled at 5:30 am on 17 November, the channel will have the tagline ‘Desh Ka Apna Channel’ and sport a youthful get-up with bright colours like pink and purple, new promos and signature tunes, all designed by its in-house team. Doordarshan director general Vijayalaxmi Chhabra said, “In keeping with our vision for providing wholesome entertainment to audiences across the length and breadth of the country with a public service responsibility, Doordarshan National will be coming with a new look and feel and eight new shows in the primetime.” Speaking to TelevisionPost.com, Doordarshan channel advisor Tanuja Shankar said that the rebranding exercise has two wheels. While the first one comprises the new fiction and non-fiction shows to be launched on 17 November, the second one is to ‘educate, inform and entertain’ its viewers. “The new tagline was developed to make the viewers feel a sense of ownership that the channel is talking about them,” she said. The move was to compensate for its growing distance with the viewers largely due to the variety offered by private broadcasters. An official added, “While private Hindi GECs followed a glamorous philosophy, DD couldn’t deviate as it was catering to the culture of the country. The channel was focusing on realistic TV, which no one wanted and could relate to, hence the exercise to revamp.” The channel now aims to provide holistic entertainment and its new bouquet of content will see much more than the typical family dramas. DD National will focus on traditional family values—‘Rishtey’, patriotism—‘Rashtra Gaurav’, and trust—‘Dilon Mein Vishwas’. The new line-up will see eight shows launching on 17 November, which include comedy show ‘Happy Homes’ at 7 pm where people speaking different languages and coming from different regions live together in a colony. At 7:30 pm ‘Khwabon Ke Darmiyan’ will highlight the struggle to bridge the gap between dreams and reality for women in the changing social context. ‘Khamosh Sa Afsana’ at 8 pm will feature actors like Tom Alter, Roopa Ganguly and MK Raina in a story depicting the struggle of a daughter fighting to balance her work and managing her disabled parents. Following the one-hour show, the 9-pm primetime slot will air ‘Zindagi Ek Bhanwar’, a political drama that aims to reach out to the aspirations of society and desiring changes in quality of life. ‘Dard Ka Rishta’ at 9:30 pm will revolve around neglect of the senior citizens in today’s urbanised world. The show will see Sushma Seth make a comeback on DD National after almost 30 years. ‘Jab Jab Bahar Ayee’ at 10 pm touches on the dilemma of husband and wife trying to keep their family together and finding happiness notwithstanding their personal differences. While the six weekday fiction shows will air from Monday to Thursday, the channel is also building its weekend primetime with two new shows—‘Janmon Ka Bandhan’ and ‘Prakriti’. ‘Janmon Ka Bandhan’, a women-centric family drama, will launch on 21 November, airing from Friday to Sunday at 7 pm. ‘Prakriti’ will track the story of an ideal forest officer’s endeavours to save nature. Set against the backdrop of Jim Corbett Park, it will air from 22 November, every Saturday and Sunday at 8:30 pm. Shankar also revealed to TVP that DD National will launch two more shows in its weekend band in mid-December. On 14 December, the channel will launch ‘Stree Shakti’ in the 9-pm weekend primetime band. This reality talk show will feature women achievers who have fought various social taboos. Another show titled ‘Paltan’ will be based on army life and will occupy the 10–10:30-pm band. Its launch date will be announced later. Outsourced and created by producers in Mumbai and Delhi, the shows seem to have cost the pubcaster quite an investment. Shankar explained that based on DD’s ‘self-financing commissioning category’ (SFCC), the channel asks producers for show proposals which are then scrutinised by senior officials of the pubcaster. After the process is over, the selected shows are forwarded to the creative terms for further development. She added that the channel has opened a fresh SFCC, and the proposals from producers will again be invited after a month. “We hope to have a new line-up of shows in 2016, and this is the first move towards that,” stated Shankar
Take it or leave it, television is an indispensable part of our lives. Today, TV dictates our evenings and we’d rather skip meeting people than miss our favourite show. On the occasion of World TV Day this Friday, Anurag Mallick & Priya Ganapathy get nostalgic about the years before the telly invaded our living rooms.
Imagine a world without Internet, life without cable TV, and a day without mobile phones. Yet, not too long ago, before we got used to a life enabled by gadgets, there was a time untarnished by technology…
Terrestrial television in India started on September 15, 1959 with an experimental telecast in Delhi using a small transmitter in a makeshift studio. Daily transmission began in 1965 as part of All India Radio and the service was extended to Bombay and Amritsar in 1972. Up until 1975, only seven Indian cities had television service. They were separated from radio in 1976 and national telecasts were introduced in 1982. It was the same year India hosted the Delhi Asiad, triggering the first push for TV sales. But it was still considered a luxury.
Back in those days, the TV was a shared neighbourhood asset, like the landline. Remember trunk calls and PP numbers (Phone Passby, incidentally), where you received a call at a friendly home next door? Who can forget community watching at the neighbours’ with craned necks — from the funeral of Indira Gandhi in 1984 to Ramayana and Mahabharata on Sundays after granny had her bath and lit incense in front of the TV? Deprived of visual content, in those early days we voraciously consumed everything from Krishi Darshan (the first programme on Indian TV) to Chitrahaar, serials like Hum Log, Buniyaad, Ye Jo Hai Zindagi to rare treats of international programming like I Love Lucy and TransTel Cologne’s The Old Fox and Didi’s Comedy Show. It was a time when newsreaders like Komal GB Singh and Salma Sultan, with a rose tucked in her hair, set the bar on fashion.
Slowly life turned from black and white to colour as Cable TV, remote controls and TRPs invaded our living rooms. Until then, even getting decent reception was a challenge. Whenever the set got snowy, somebody would be dispatched to the terrace like a rocket to inspect the antenna. “Must be a crow,” someone would sagely pipe in. And then, a bizarre series of actions would unfold that might befuddle anybody who did not grow up in India in the 80s. “Has it come?” a loud voice would ring out from the terrace. “No,” the person glued to the TV would reply. “Now?” “No!”.
“Noooo…w?” “Little Better”… the saga would go on till the TV was fine-tuned to its original clarity… or, the lack of it! Programmes would be disrupted suddenly with the screen stuck with the all too familiar words — ‘Rukavat ke liye khed hai/Sorry for the Interruption’. Long before the dawn of computers, hackers in those dark days specialised in pulling out a connection on the sly from antenna cables using pins and wire. Despite these early challenges and the giant leap to the 800+ channels today across multiple languages, there was life before TV.
Before the slow rotating orbs of Doordarshan hypnotised us and permanently glued our eyes to the screen, it was the haunting tune of Akashvani and Ceylon Radio that kept us awake on late nights. The BBC brought news of faraway tidings into our lives with dispassionate calm. Unaware of the impending clutter of FM stations, life lazily oscillated between the frequencies of medium and short waves and Fauji Bhaiyon ke Liye and the familiar drone of Ameen Sayani on Binaca Geetmala. Despite the fact that you couldn’t see sporting events, live commentary made the experience even more dramatic! If it was Miandad’s six at Sharjah that broke hearts on TV, it was Milkha’s loss at the Olympics that shattered the country over radio.
As American TV entertainer and host of The Tonight Show Johnny Carson said, “If it weren’t for Philo T Farnsworth, inventor of television, we’d still be eating frozen radio dinners.” It was as ironic as prophetic that the first song to be telecast on MTV on the midnight of August 1, 1981 was Video killed the radio star by The Buggles.
We have been sucked into the tube. Today, TV dictates our evenings and we’d rather skip meeting people than miss our favourite show. As a surreptitious time invader, it sneaked in and python-like, gobbled us whole right in our bedrooms. We broke down the walls to our various living spaces as we brought the kitchen into the living room — knives out, we cut our vegetables and rolled out chapatis without missing a glance of our favourite show. Soon, we learnt to order in and stay put on the couch, rather than waste time cooking or going out. Now, with mobile phones, teleshopping can be done without moving from the sofa. With 24 hour programming and multiple TVs in some homes, each member remains isolated in their chosen world of sports, news or entertainment. Earlier our conversations were long and engaging. Now, we have learnt to speak in ad breaks and short bursts of 30 seconds, lest we miss the continuous flow of infotainment.
The good old days…
Yet, life was simple before TV. We spent quality time with family and our community. We met often. We knew our neighbours, exchanged notes on the day’s events and looked out for each other. We spent time in the garden and drove out to catch movies or go shopping. Those days, we didn’t watch Friends and Neighbours on TV; we would go and meet them instead! Today, one can easily lop off 4-5 hours of the day for TV viewing. Back then, those extra hours gave us plenty to do…
Parents sat in the balcony as children sharpened their identifying skills while counting cars and naming them from a distance. Children were a central part of all family activity. They were encouraged to perform for guests and relatives — and they would lose their inhibitions as they sang or recited what they learnt in school. They were encouraged to speak with the family instead of being cooped in their rooms. While a generation gap has always existed, communication within families has suffered gravely as TV has made adolescents more insular and aloof.
Kids didn’t need Playstations, PSPs or fancy games to have a good time. When we tired of the outdoors, indoor games like Ludo, Chinese Checkers, Bagatelle and Brainvita took over, before someone introduced us to Monopoly, Scrabble and Pictionary. Posh ones played with video games like Tetris and Oil Panic. We all knew what a bioscope was. In fact, one toy that made it to the Hall of Fame was the View Master. Invented in 1939 by Harold Graves and William Gruber, children discovered the Wonders of the World via 3D postcard style colour slides and reels that were slipped into this funky contraption that seemed a cross between a stereoscope, camera and an embryonic TV! Rarely seen in a modern home, this vintage invention probably lies forlorn in antique stores and dusty attics.
And if there were no board games, we played capitals, currencies, Name Place Animal Thing or full names of cricketers. This is why in one recess of the brain you can still remember Ravishankar Jayadritha Shastri and Syed Mujtaba Hussein Kirmani. Hell, kids even imitated run ups of famous bowlers. Malcolm Marshall, Imran Khan, Kapil Dev, Madan Lal were favourites. And if there was nothing else, there was at least Book Cricket… Another pastime would be to enact entire scenes from movies like Sholay and Deewar.
Students aspired to graduate from half pants to full pants, metallic geometry boxes to magnetic pencil boxes and boring erasers to colourful scented rubbers with cartoon figures. There was no concept of ‘use and throw’ pens. Fountain pens were tediously refilled, until the more practical ballpoint took over, even as parents rued that it spoiled the handwriting. Every home would have that sleek envelope of refills ready at hand. From the art of covering note books and texts with brown paper to sticking labels or polishing our shoes, everything used to be a ritual. The rare decoration in the kids’ room would be glossy centre-spreads from Sportstar or Target, before posters of Rambo and Schwarzenegger took over the walls and Samantha Fox or Madonna hid inside the cupboard.
Time at our disposal
Our idea of time was different and we divided it liberally between family, spouse, children and self. People pursued hobbies like birdwatching, painting, reading, sewing, theatre, sports, travel and letter writing. While elders had ‘fast friends’ (as in thick, not loose), kids had ‘pen pals’. We eagerly anticipated the postman’s arrival with postcards, a money order or the odd telegram. If you wanted to speak to someone, you placed a trunk call. Time walked at a leisurely pace and we slept earlier or read a book for want of something to do. Kids spent time, not at malls, but at circulating libraries. Library cards were diligently maintained and a strict librarian fined you for not returning books on time!
Comics were a big thing. We grew up on a staple of folktales and fables, Tinkle, Chandamama and Commando comics, as we laughed at the capers of Suppandi, Shikari Shambhu and Inspector Moochhwala, or envied the volumes of Archies at a cousin’s place. Before X-Men; our superheroes were Chacha Chaudhary, Sabu or the Indrajal pantheon of Bahadur, Mandrake and Phantom. Hell, we even had Hatnik Phantom sweet sticks with a red tip that looked like cigarettes. It took just a towel to transform into caped crusaders. Of course, there was no Harry Potter. We had to imagine the adventures of Enid Blyton’s Famous Five and Secret Seven to Nancy Drew, Hardy Boys or Agatha Christie. And then one day, grandfather would get all your issues of Amar Chitra Katha hardbound for posterity.
Kids collected stamps, coins, matchboxes, badges and even wet tissues from Air India flights that some high-flying uncle got home as a souvenir. Flying was unthinkable. For most of us, travel meant train journeys with packed food hurriedly prepared at home and leaky Milton water coolers. There was no bottled water — when the train stopped at a station, passengers ran for a refill, mobbing the water cooler on the platform like it was a superstar.
If the Oscars were our window to cinema, The Grammys was the only reference to the world of international music. Our aunts recall how our grandparents waltzed in the hall as a wind-up gramophone or ‘turntable’ in the corner hummed out Western tunes. In the 60s and 70s, when rock n roll hit India and right through the 80s, cities turned nocturnal as discos drew youngsters and adults to jive, hustle, cha-cha and boogie late into the night.
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16 Nov. It was good to catch up with Rajdeep Sardesai. I had tried hard to catch up with him and get to St Joseph’s College Bangalore for our national conference MediaCon to be conducted by the Dept of Communication 0n 27-28 November. But Rajdeep is Rajdeep; a seasoned journalist, and versatile in dealing with people.
Finally in late August he told me it was too early to commit for November, and we -at the dept of Communication- were in no mood to wait on endlessly. Who knows, when November comes it would be too short a notice! That’s what had happened when I tried getting him to St Aloysius College, Mangalore (during my long innings there) in 2011.
So, that is how I managed to get Ms Sevanti Ninan, a much simpler but veteran journalist. To my great surprise, Sevanti has been real simple, no frills lady. In addition, I also managed to get Mr Sugata Srinivas Raju of Vijaya Karnataka (formerly with Outlook, Dublin Times, etc.) And then, we managed to get the Prince of Tripura, who is also a journalist. He would be coming for the valedictory on 28 November.
Back to Rajdeep Sardesai: When -today- I met Rajdeep Sardesai at Chitrakala Parishat, Bengaluru, with my former student Derek Deepak Francis, Rajdeep was warm, “Hi, Father!” he greeted. Then I reminded him of how my attempts to get him for our conferences just don’t succeed. And that’s when he gave away his secret! At this rate, we will never succeed in getting him; so no more efforts!
To my surprise, there were a large number of people at Chitra Kala Parishat for the launch of the book. Ramchandra Guha was a chief guest. Prof. Radhakrishnan -academician and politician- was the ‘man-in-charge!’ Then there was Shastry. Prof. Rajeev Gowda, Mr Dinesh Gundu Rao, Mr Nagaraj Shetty (OMG!!!) – the utter disaster ex-MLA and former minister from Mangalore, Ms Shobha Karandlage sans Mr Yeddyurappa, Mr B.L. Shankar, and many others. A well-disposed crowd!
While Radhakrishnan was a bore (except for his too many quotations from Rajdeep’s book). Mr Guha was really interesting; looked as if he was speaking impromptu. But, really insightful. He began with cricket and ended with cricket. Began with his first encounter with Rajdeep in 1977 in the pages of a book by Bharathan! Rajdeep was a 14-year old and Guha was a 20-year old! That was about a cover drive the little son of late cricketer Dilip Sardesai was playing on the corridors of his apartment! Guha, humorously narrated how from the beginning Guha was a failed cricketer, while Rajdeep realised that much later, and turned to journalism! And then, a lot about the reporter Rajdeep, and his insights into elections.
I liked Rajdeep’s spontaneous reply too. From cricket to Modi to Rahul to the touch-me-not political class to Guha to Madison Square Garden to all others! I thought it was a good talk to listen to! Once again, Rajdeep was a typical diplomat playing to the gallery – recounting Mysuru – Mumbai Ranji trophy matches – how till his father retired from cricket Mumbai never lost to Karnataka – how Bengaluru is the best place to be in, its culture and sophistication and pleasant weather – and the crowds, …. But it was good listening to him.
Then he took questions from the audience, which were really good. He was unprepared; hence quite frank answers.
I ensured that Rajdeep autographs his book for me!
13 Nov. My brother calls it ‘doctor’s visit’; my sister in law calls -in Konkani- ‘flying visit’ (Aalvachya paanyaak ghodo bhaandhun aaylaay!); and their little one asks me, ‘Uncle, you are leaving!?’
Well, I did not have a choice. On 4th November night I left for Mangalore for an 8-day retreat at Fatima Retreat House. First thing, I visited home – reached at 11a.m. and left home at 12.30pm! Within those 90 minutes of my home-visit, I ate all the country dishes, my sis-in-law had prepared for me! Watched all the fun of little Gavin.
In fact, Gavin was quick enough to show me his prize – a lovely plate. That was for his dance, it seems. Then my brother asked him to “replay” his prize-winning dance for me. Gavin came forward coyly. But not before his dad promised accompany him in song and dance.
It was a pretty good dance about a king bear in a jungle, and how all other animals paid their obeisance to it.
At the end of the dance, I thought that the dad deserved the prize!!!
But it is always nice being with Gavin, and pulling his legs!
The TV journalist’s book on the 2014 elections also has some revelations about the media.
by Shivam Vij
Journalist Rajdeep Sardesai’s book, 2014: The Election That Changed India, is a gripping account of the general elections that made Narendra Modi India’s prime minister. Among other things, the book reflects on the role and the use of the media in the elections.
Here are a few anecdotes about the media from the book.
1. On Arnab Goswami: That the two star news anchors are not on good terms is well known. A profile of Goswami in The Caravan magazine two years ago had said, “Goswami had worked under Sardesai for almost a decade, and despised him so deeply that his son had made a charming drawing of Goswami triumphing over his former boss. Goswami is a dedicated father, and he proudly displayed it in his office.” The coldness between the two when they came together on stage in June this year was noticeable.
Sardesai gives his side of the story in his book. He writes, “Arnab and I go back a long way. I remember a slim, floppy-haired, bespectacled youngster visiting my house in the early 1990s to inquire about TV opportunities. I had then been a mentor of sorts to him. We worked together for almost a decade and even co-anchored a show. But television news can be maddeningly competitive, and a personal relationship based on mutual respect can easily descend into a slightly troubled professional equation revolving around constant one-upmanship.”
Having made it clear who the guru is, Sardesai goes on to give his verdict on Goswami’s style of news anchoring, which wins his channel, Times Now, the TRP game. Sardesai writes that he finds Goswami’s “nation wants to know” rumbustious style “disturbingly chaotic and sensationalist”.
Sardesai describes how Arnab Goswami snatched the first Rahul Gandhi interview from NDTV. Goswami wrote Gandhi’s office an email explaining that his channel, Times Now, had the best television rating points, and thus more reach than other news channels including NDTV. In the United States, Goswami explained, it was the usual practice that the channel with the best TRPs got the first interview of the election candidates.
2. On Rajat Sharma: Narendra Modi addresses Rajat Sharma of India TV as “Panditji”, which is what he’s called him since they knew each other in the 1970s. Back then, Modi was a young RSS pracharak, and Sharma was with the Akhil Bhartiya Vidyarthi Parishad, the youth wing of the Bharatiya Janata Party, When their mutual friend Arun Jaitley became president of the Delhi University Students Union, Sharma became the general secretary. Sharma sat on the stage with Modi in his swearing-in as Gujarat chief minister after the December 2002 elections.
Sardesai writes that Narendra Modi loves the camera, and was media savvy until the Gujarat 2002 violence. In fact, Sardesai used to often have him on his shows before Modi became Gujarat chief minister in 2001. Modi retreated into a shell and steadfastly avoided the media, painting himself as a victim of the media, which blamed him for the 2002 violence.
During the election campaign, gave his first TV interview to Sharma. He was tired at the end of a long day and intended to spend only 15-20 minutes recording the Aap Ki Adalat show. However, the studio audience was so enthusiastic about Modi even after waiting for hours that the charged-up candidate answered questions for 90 minutes.
The interview was such a smash hit that Modi embraced the media once again and gave several interviews after that. However, Rahul Gandhi’s disastrous interview to Arnab Goswami during the made Gandhi retreat into a shell as far as the media was concerned.
3. Modi hates NDTV: While Narendra Modi did not give Sardesai an interview during the election campaign, he spoke to the journalist on phone and had promised one. “Arre, tumse koi dustman nahi, Rajdeep,” Modi said to him. But Modi is open about his animosity towards NDTV. Sardesai recounts how during a Network 18 event, Modi had said about NDTV’s Save the Tiger campaign that it got sponsorship because “the tiger was secular and maybe the lion was communal”. He did not give NDTV an interview.
4. Who leads Modi’s social media charge? When Modi attended a function for computer engineers in 2009, a computer glitch was instantly solved by a computer science lecturer from Rajasthan, called Hiren Joshi. Joshi was hired as an officer on special duty to the chief minister and led his social media charge. Joshi led a team of hired professionals, and also gave Modi an update every night on what was happening on Twitter. Modi was so clued in to what people were saying on Twitter that when Sardesai’s wife and colleague Sagarika Ghose tweeted about Modi’s wife, Modi said to Rajdeep on the phone, “Arre, tum air tumhari biwi aaj kal bahut Twitter pe ho! (You and your wife are a lot on Twitter!)”
Those tweets by Sagarika Ghose, Scroll.in had reported at the time, had led to a rebuke from the channel’s management. She was asked not to be critical of Modi on Twitter.
5. Why Modi reached out to Rajesh Jain: The infotech entrepreneur started the pro-Modi website Niti Central and used the web in a variety of ways to campaign online for Modi. Jain caught Modi’s eye in 2011 when he wrote a prescient blog post arguing the BJP needed to give up its strategy of drumming up numbers with regional allies and needed to work hard to win the next election on its own. “The party must change its approach from winning 175 seats to winning 250 to 275 seats,” the post had said.
6. Did the media help Modi win the election? Sardesai admits the problems with showing Modi’s rallies live, four times a day, sometimes even dropping ads to broadcast Modi’s speeches. In contrast, journalists did not examine Modi’s claims about the Gujarat model. Part of the reason, he hints, was that Modi was good for the television rating points. “There is no denying the massive viewer interest every time Modi was on air,” Sardesai writers. “The TV camera, I have always believed, is an amoral technology – it covers both good and bad, and it simply goes where the action is… Modi was the man who created the action…”
7. On Raghav Bahl and Reliance: Sardesai writes that the Network 18 founder Raghav Bahl had developed a liking for Narendra Modi, especially for Modi’s thoughts on the economy. When Bahl wanted to organise an event where Modi would be the lead speaker, the platform was called “Think Right”. Sardesai persuaded Bahl to rename it “Think India” as “Think Right” would have sent out “a wrong message,” especially with Modi as the lead speaker.
Persuasion wasn’t as easy when it came to Reliance Industries, which had given Network 18 a loan. Sardesai writes that there was pressure to play down coverage of the Aam Aadmi Party after its government filed an FIR against Reliance on the issue of natural gas extraction. Reliance sent advance legal notices and warnings to media organisations not broadcast a Google Hangout with Aam Aadmi Party leader Arvind Kejriwal. Without using the word boycott, that is what Bahl and Reliance, Sardesai suggested, wanted him to do to the Aam Aadmi Party.
Thereafter, “a well-networked banker friend” from Mumbai called up Sardesai and told him that he should now expect “a rough time” from Reliance. Sardesai writes that he did not know that after the elections would be over, Reliance would take over Network 18, “a move that would eventually spur my resignation from the channels I had helped create”.
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There are now more than 100 million people in India connected through Facebook, and in the past year Facebook has invested heavily in creating solutions, like click to missed call feature, that are tailored to the needs of people and advertisers here. Facebook has announced a next step in its efforts to better serve its partners — the India Client Council.
“The India Client Council is an incredible initiative to discuss the future of marketing by igniting conversations amongst some of India’s most influential marketers. I’m excited that Facebook has decided to set this in motion and we’re looking forward to contributing and learning from this wonderful initiative,” said CVL Srinivas, CEO, GroupM South Asia.
Digital wallet MobiKwik unveils new brand identity and logo
Hindi online news & feature service Vision News of India launched
ISL scores with digital media
Pepperfry plans off-line ‘Experience Zones’ to encourage customers to shop online
SoftBank to invest $627 million in Snapdeal
Comprised of a diverse group of leading client and agency partners, the India Client Council is a forum where some of India’s leading marketers can listen, inspire and share ideas about the future of marketing.
“As a client that has advertised on Facebook for both direct response as well as brand campaigns, I’m delighted to work with some of finest marketing gurus in India to incubate ideas that will make this platform and the marketing ecosystem even better for brands,” mentions Mohit Beotra, Head of Brand, Airtel.
In India and around the world, the rate of people with access to digital services and devices is skyrocketing, and for many here the mobile phone has already become a true lifeline, providing information about market prices, healthcare, banking, employment and entertainment.
Sam Balsara, CMD, Madison World said, “The India Council hopes to find a meeting ground for many brands that no longer just want to talk at young consumers in India, but CONNECT with them and Facebook’s really huge and growing base of young Indians who desire to fulfill their social needs, through a win-win programme. I am happy to be a part of the Council.”
Vineet Taneja, CEO, Micromax said, “I am looking forward to partnering with Facebook and other Council members to exchange and explore ideas on how we can together be better mobile marketers. Being a leading mobile phone player, we have been instrumental in driving the growing penetration of smart phones in the country, thus sharing a symbiotic relationship with Facebook as well as other players in the ecosystem. As marketers, we are increasingly pivoting to mobile-centric ideas, and with many people in India accessing Facebook through their mobile device it offers an immense opportunity for all of us to reach out to our customers in a meaningful way at any time of the day.”
This rapid acceleration of mobile presents businesses with unprecedented opportunities to reach their customers, but also new challenges. Facebook has said that it is committed to helping businesses navigate this changing landscape, and the Client Council makes its clients and agency partners a key part of this journey.
The India Client Council
Delna Avari — Head of Marketing and Communication Services, Tata Motors
Sam Balsara — Chairman and Managing Director, Madison World
Sachin Bansal — CEO, Flipkart
Mohit Beotra — Head of Brand, Airtel
Sonali Dhawan — Director of Marketing, South Asia, Procter & Gamble India
Sujit Ganguli — Head of Corporate Brand and Communications Group, ICICI Bank
Ashish Kashyak — Founder and CEO, ibibo Group
Heavent Malhotra — Managing Director, Jabong
Daniel Meynen — Marketing Director, RB India
Ronita Mitra — Senior Vice President, Brand and Consumer Insights, Vodafone India
Vishal Sampat — CEO, SMG Convonix
Samir Singh — Executive Director, Hindustan Unilever
Jasmin Sohrabji — Managing Director, India and Southeast Asia, OMG
CVL Srinivas — CEO, GroupM South Asia
Vineet Taneja — CEO, Micromax
Sandip Tarkas — President of Customer Strategy, Future Group
Facebook announces India Client Council.