There are now more than 100 million people in India connected through Facebook, and in the past year Facebook has invested heavily in creating solutions, like click to missed call feature, that are tailored to the needs of people and advertisers here. Facebook has announced a next step in its efforts to better serve its partners — the India Client Council.
“The India Client Council is an incredible initiative to discuss the future of marketing by igniting conversations amongst some of India’s most influential marketers. I’m excited that Facebook has decided to set this in motion and we’re looking forward to contributing and learning from this wonderful initiative,” said CVL Srinivas, CEO, GroupM South Asia.
Digital wallet MobiKwik unveils new brand identity and logo
Hindi online news & feature service Vision News of India launched
ISL scores with digital media
Pepperfry plans off-line ‘Experience Zones’ to encourage customers to shop online
SoftBank to invest $627 million in Snapdeal
Comprised of a diverse group of leading client and agency partners, the India Client Council is a forum where some of India’s leading marketers can listen, inspire and share ideas about the future of marketing.
“As a client that has advertised on Facebook for both direct response as well as brand campaigns, I’m delighted to work with some of finest marketing gurus in India to incubate ideas that will make this platform and the marketing ecosystem even better for brands,” mentions Mohit Beotra, Head of Brand, Airtel.
In India and around the world, the rate of people with access to digital services and devices is skyrocketing, and for many here the mobile phone has already become a true lifeline, providing information about market prices, healthcare, banking, employment and entertainment.
Sam Balsara, CMD, Madison World said, “The India Council hopes to find a meeting ground for many brands that no longer just want to talk at young consumers in India, but CONNECT with them and Facebook’s really huge and growing base of young Indians who desire to fulfill their social needs, through a win-win programme. I am happy to be a part of the Council.”
Vineet Taneja, CEO, Micromax said, “I am looking forward to partnering with Facebook and other Council members to exchange and explore ideas on how we can together be better mobile marketers. Being a leading mobile phone player, we have been instrumental in driving the growing penetration of smart phones in the country, thus sharing a symbiotic relationship with Facebook as well as other players in the ecosystem. As marketers, we are increasingly pivoting to mobile-centric ideas, and with many people in India accessing Facebook through their mobile device it offers an immense opportunity for all of us to reach out to our customers in a meaningful way at any time of the day.”
This rapid acceleration of mobile presents businesses with unprecedented opportunities to reach their customers, but also new challenges. Facebook has said that it is committed to helping businesses navigate this changing landscape, and the Client Council makes its clients and agency partners a key part of this journey.
The India Client Council
Delna Avari — Head of Marketing and Communication Services, Tata Motors
Sam Balsara — Chairman and Managing Director, Madison World
Sachin Bansal — CEO, Flipkart
Mohit Beotra — Head of Brand, Airtel
Sonali Dhawan — Director of Marketing, South Asia, Procter & Gamble India
Sujit Ganguli — Head of Corporate Brand and Communications Group, ICICI Bank
Ashish Kashyak — Founder and CEO, ibibo Group
Heavent Malhotra — Managing Director, Jabong
Daniel Meynen — Marketing Director, RB India
Ronita Mitra — Senior Vice President, Brand and Consumer Insights, Vodafone India
Vishal Sampat — CEO, SMG Convonix
Samir Singh — Executive Director, Hindustan Unilever
Jasmin Sohrabji — Managing Director, India and Southeast Asia, OMG
CVL Srinivas — CEO, GroupM South Asia
Vineet Taneja — CEO, Micromax
Sandip Tarkas — President of Customer Strategy, Future Group
Facebook announces India Client Council.
Prakash says out of a budget of approximately Rs.4,000 crore for Prasar Bharati, 50% comes from the government.
New Delhi: A. Surya Prakash, consulting editor at the English daily Pioneer and a fellow at the Vivekananda International Foundation, was appointed the chairman of Prasar Bharati earlier this week. In an interview at the Prasar Bharati office in New Delhi, he spoke of autonomy for Doordarshan and turning DD News into a top-class news channel.
Edited excerpts: What is your agenda as chairman of Prasar Bharati, considering Doordarshan seems to be under government control?
Since the idea is to have an autonomous corporation, I think everyone should strive towards that whether one is in the government or in Prasar Bharati. As far as my agenda is concerned, whether it’s digitization or other new technologies that we need to adopt, we have to get the volumes and look at their commercial viability. These are ideas that we need to pursue.
Would you push for autonomy of Prasar Bharati during your term?
I was looking at the budget of Prasar Bharati. The budgetary support was Rs.1,400 crore about four-five years ago. In the current financial year, it is Rs.1,950 crore. Out of a budget of approximately Rs.4,000 crore, 50% is coming from the Union of India. I don’t think this is a good idea. We need to look at that. These are my preliminary views on the matter. I need to sit with colleagues and ideate on some of these things. I’m very troubled that public money of Rs.2,000 crore is going to Prasar Bharati on an annual basis.
Do we really need that kind of budgetary support from the government? The corporation must, therefore, look at its assets. We must objectively bring about an improvement in the commercial viability of the organization. There needs to be a 10-year plan where Prasar Bharati can stand on its own feet. We need to look at some recommendations made by the Sam Pitroda committee or anything that is good and will take us towards strengthening Prasar Bharati as an autonomous institution.
So far, Prime Minister Narendra Modi has used both Doordarshan and All India Radio (AIR) to communicate with the people. What will be the role of the state broadcaster in the new political philosophy of this government?
Today we have a Prime Minister who is so strong on social media and it’s a very big advantage compared with the past where the priorities of the Prime Minister were something else. His (Modi’s) whole idea of communicating and reaching out is pretty good.
My media instinct tells me that his show, Man Ki Baat (on AIR), will be very popular. Don’t look at it purely in political terms. Look at it as a national leader who wants to communicate with citizens on a weekly or fortnightly basis. He is speaking on radio and 100 television channels are taking the feed and broadcasting it. This is also totally unprecedented. I think every Man ki Baat episode will have lots of news value. I also think people will go back to radio sets to listen in rather than watch it on a news channel.
How do you plan to differentiate your brands from private news channels?
When all the private players came in, I thought these guys (DD) are going to have a tough time. How will DD survive? But look at DD over the last four-five years, it’s no longer a “sarkari” channel like it used to be in old times. If you look at its news coverage and programmes, the environment has enabled it to have a decent run order of stories which can match up to all the other channels.
I thought private competition from all sides would finish the viewership of Doordarshan. But that hasn’t happened, because, luckily for the public service broadcaster, there is a lot more noise during prime time on the private news channel. There are lots of citizens who are troubled by it and who are running away from the private channels for this reason. And they are going to Doordarshan. I’ve heard this from friends for some months now. So let them (private channels) fight it out. We need to be a top-class news channel. I think we can get there and we must get there.
Even for AIR, nobody can say it’s a “sarkari” channel. In democratic terms, we have come some distance in this country. The democratic environment is such that people in power are far more tolerant today of the other point of view than they were 40-50 years ago. You can see that in the way people conduct themselves. So the environment itself is conducive to a more independent news environment.
How Arun a ‘scientist from NASA’ fooled the Indian media for two years
The News Minute | October 28, 2014| 6.30 pm IST
Sit down, fasten your seat belts and enjoy the ride.
He had just been recruited by the NASA, the American space organization. In August 2012, news reports appeared in Malayalam newspapers with pictures of young people celebrating this success of one of their own. Then, there was no looking back for P.V. Arun from Manimala in Kerala.
He was headline material. Arun claimed NASA had accepted him as a research scientist and he had been admitted simultaneously for a doctoral thesis by the famous scientist Barbara Liskov, faculty at the Massachusetts Institute of Technology (MIT) in January 2013.
A month later, the English media picked up the story
“In search of extraterrestrial life” The Hindu reported on September 19, 2012 and added that Arun will be joining elite scientists in their search for the existence of extraterrestrial life, working from his own workstation at the National Aeronautics and Space Administration (NASA), U.S.
Many papers including The Hindu interviewed Arun at a felicitation programme organised for him as he was a student at the College of Engineering, Poonjar, under the Institute of Human Resources Development (IHRD).
“His dreams make a ‘contact’ with ETs” The New Indian Express reported and said, “lucrative job offers from three MNCs did not lure Arun, as the advice of his teachers was ringing in his mind, to scale new heights in research.”
Mathrubhumi said in August 2012 “NASA invited Arun to be a scientist.”
In September 2014, exactly two years later, more reports emerged claiming that NASA had relaxed some of its HR rules like compulsory American citizenship for its employees were set aside to recruit Arun as they were impressed by his intelligence and patriotism.
Mathrubhumi had an extensive report saying Arun was part of a NASA delegation to Delhi, and was the youngest in the delegation. The report said NASA was so impressed that senior scientists conveyed his story to Union Home Minister Rajnath Singh.
In the first week of October 2014, Telegraph reported about the same, adding that Prime Minister Narendra Modi came to know about Arun from the Home Minister and Modi invited the young scientist to a private meeting.
In a report titled ‘patriot NASA boy turns hero’ Telegraph said the meeting that lasted 30 minutes, “Modi is learnt to have told Arun that the doors of the country’s space research establishments would always be open for him.”
And this is where the cookie crumbled.
Every single detail in these reports was a lie. NASA never recruited Arun. NASA never made any concession for him. There was no NASA delegation meeting in Delhi and he never met Modi.
So how did this 27-year-old from Kerala manage this hoax for two years undetected and how did so many media houses report about him?
Even as Arun was enjoying the limelight, some people started asking questions. His claims were first questioned on a Google Group discussion. Another person who doubted Arun’a claims was Jayanath Jayanthan, the Superintendent of Police, Telecommunications, Kerala.
Jayanath also is in charge of a social media group called Netizen police, an initiative by the Kerala police. When he shared Arun’s story with some people on the group, someone at MIT said it was a hoax.
“One group member was at MIT and he expressed his doubts about Arun’s claims as he knew all the Keralites in MIT. Then we enquired about Arun and realized that he has no connection with neither MIT nor NASA,” Jayanath told The News Minute.
“After that I talked to him personally, not as a policeman but just as someone older to him. He confessed to me that everything was a lie, in our enquiry we found out that he worked in Royal University of Bhutan as lecturer between July 2013 to July 2014,” Jayanath said.
According to Jayanath, Arun even got the position of a lecturer in the Bhutan university by showing the English media’s coverage about him. “I spoke to the Bhutan University officials. They told me Arun showed them the news clippings, should we have disbelieved the national paper which reported about him they asked me,” Jayanath said.
So what set Arun on this fictional path? “As a child he always wanted to work in America. While other friends were getting lucrative offers, he did not want to lie that an Indian company had offered him a job, so he told friends about NASA. Working in NASA perhaps was his dream. The story was picked up by media, many fantasies added to it and Arun became a hit,” Jayanath says.
Arun did not respond to our calls, but he told the Deccan Chronicle (which broke the story of the hoax) that he had never met the Prime Minister.
“I am wondering how so many news reports were published, even claiming that he met the PM,” Jayanath said. Though Jayanath had warned him some days ago, Arun went and spoke about his achievements at a police event. That is when Jayanath decided to expose him.
The IHRD which organised a felicitation meet for him now says they were also duped into believing that Arun did get into NASA. “He showed us a news clipping that reported about an MIT press meet about him. We believed him and decided to honour him.” says Minu KK, a teacher at IHRD. Even his teachers at IHRD began doubting Arun’s claims recently. “He was a brilliant student, he didn’t need to do all this. We started getting doubts when he claimed his papers had been published by Nature magazine, but we could not find link.”
Though Minu and others met Arun on Tuesday, he stuck to his NASA claim and maintained he will go to NASA office in November 2014.
“Many newspapers have now started reporting about the ‘Arun Hoax’, but should there not be a rejoinder that they themselves were part of this hoax?” asks Jayanath.
22 Oct. 2014
Ajay Vidyasagar, Regional Director, APAC, YouTube & Google Video Solutions will join the YouTube APAC team as Director of Partnerships. In this role, he will manage India Core Partnerships organization and will also be responsible for Google’s broader cross-functional YouTube related initiatives for India, said Google. He will continue to be based out of Singapore and in addition to his India responsibilities will also drive forward key content initiatives across APAC on a regional basis.
“India has always been an extremely important market for YouTube where we’ve seen a lot of success and engagement from our partners and Ajay will lead our efforts going forward in a market that holds tremendous potential for us across partnerships, usage and revenue,” said the spokesperson.
22 Oct. Gulbarga is a distant town in the state of Karnataka, in the southern part of India. This is one of the 29 districts of Karnataka, nearly 600 km north of Bangalore, and borders along erstwhile Andhra Pradesh, closer to Hyderabad. It also also a neighbouring district of – the northern most district- Bidar which borders on Maharashtra. Hence, you can naturally expect this little distant district to be neglected by politicians, in spite of so many of them representing at the national and state levels.
Some of the top politicians who have consistently let down the people of Gulbarga are former railways minister Mallikarjun Kharge, former chief minister of Karnataka Dharam Signh, former MP Khandre, and a host of others.
Recently, I visited Gulbarga and spent two days -doing my official work and visiting the “heritage” of Gulbarga (you remember, in the last week, the Central Govt has OKayed the State changing the names of eight cities including Gulbarga, which will now on be known as Kalaburgi! That is the only thing our politicians can do!
St Aloysius International University, Gulbarga! But please don’t ask if it actually exists or if there is any building associated with it! This board is found in Asian Business Centre (Mall) in the city. When I tried clicking this picture, the people were troubled; they asked me, ‘why’, ‘who’, etc!
St Aloysius is a reputed College in the southern part of Karnataka (Mangalore), which is also known in Gulbarga, and is directly associated with St Xaviers’ Pre-University College (Higher Secondary). Hence, the name-stealing!
Posted on October 21, 2014 by Sunil Saxena
It is hard to say what a multimedia newsroom should look like or will look like in the near future. What best can be said is that the media will continue to move towards a converged model. There will be plenty of tries and misses in the process.
Much will depend on technology, and devices on which content will be transferred. But one thing is certain. The walls in the newsroom will continue to come down. There will be more interaction between traditional and digital teams. Many existing job profiles will disappear, and many new ones will emerge.
It’s an exciting time to be in the media for those who want to ride the technology wave; and uncertain times for those who want to stick to what they know best.
Here’s my vision of tomorrow’s newsroom – how a traditional print newsroom will metamorphose into a converged newsroom. The major domo in this newsroom will not be the News Editor but the Web Producer, who will guide print, audio, video, online and multimedia editors.
The team in black (in the graphic below) will be the print interface. It will share a common workspace with the team in blue which will include Audio Editors, Video Editors, Knowledge Editors, Social Media Editors, Web Administrator and Research Editors.
There will be a dramatic change in work flow. News breaks will be processed for being consumed on mobile devices. This will be a priority because more and more people are turning to their mobile handhelds for information.
The Internet website will be the next recipient of the information. This will include text, audio and video stories.
The final processing of information will be done for the newspaper. This will be in depth, and the news team will be greatly helped by the Research Editors in putting this content together. It will be narrow focussed content, and will be targeted at a high brow, up market audience.
Even as the specialised content is being assembled for the newspaper, the central desk will continue to produce updates for the web and mobile devices.
This operation can run smoothly only if the newspaper staff goes “multimedia”.
The chart below gives the list of professionals that a traditional print newsroom will have to hire to become a multimedia newsroom.
22 Oct. 2014
The Maharashtra state assembly elections are over and now the only question that remains is how the new government will be formed; who the BJP will partner with and who will be the state’s new CM.
In the build-up to the elections we saw how new platforms were being used by all political parties to connect with the electorate and spread their message. From Congress’ use of Whatsapp to constant tweets and Facebook posts by the BJP to the ‘Majha Nava Shiv Sena’ series of videos created by the Shiv Sena, it was an election that saw parties embrace technology and utilise it to the fullest.
As with the Lok Sabha elections, social media was a cornerstone in the campaign process. Would it be far-fetched to assume that the party that generated the most buzz on social platforms also performed the best in the elections?
Maha Elections on social media: BJP outshines the rest
Social analysis agency, Simplify360 was tracking the social buzz around the elections. Vang Lian, Head of Research at the company pointed out the final seat share between the parties which was determined post the declaration of results was on similar lines with the social media buzz share.
Another social analysis firm, Meltwater tracked nearly 1,00,000 social mentions on the Maharashtra state elections on the day of the result and the succeeding day, of which, BJP again took the lion’s share. The statistics show that BJP saw the most positive conversation with most people expecting the party to win in the state since the morning of October 19 (the day of the counting of the votes).
But is this a real indicator or just a one off coincidence? We have asked Meltwater and Simlify360 for an analysis of the social buzz around the Haryana elections to see what the situation in that state was.
Meltwater, which has had previous experience in analysing social interactions around the US presidential elections and the UK general elections, feels social media is becoming a pretty nifty barometer for such events. “In most of these elections we observed that whatever the social media trends suggested were pretty much in line with the actual poling and results,” maintains Nitin Bhatia, Director (Agency Partnerships), Indian Subcontinent, Meltwater Inc.
An interesting outtake of the social analysis was that the Prime Minister saw a total of 2500 negative mentions as opposed to 1800 positive ones out of a total of 8,000 mentions on October 19 and 20. The percentage of negative mentions was higher than what had been seen in the run up to the elections. Overall, Meltwater said it saw over 78,000 mentions in English and more than 19000 posts in regional Hindi & Marathi language on the Maharashtra elections on these two days.
“As per our reports earlier, we saw BJP leading from the front on total mentions, Marathi mentions and Hindi mentions, as well as in terms of positive mentions. Seeing the final results, I won’t hesitate to say that social media trends are a very strong indicator to predict the winners,” said Bhatia. He points out to the keywords that were seen trending in the days preceding the election, which show that BJP was again the most popular among all the parties.
The traditional way of compiling exit polls through polling station interviews or outreach programs might be working for now but we have seen that they do not always give the most accurate results. With social media becoming more and more ubiquitous as the most common platform for the vox populi, perhaps it is time that political analysts, like their counterparts in the marketing and commercial sectors start turning to them to better understand the pulse of the common man. It might not give a completely accurate picture but it does seem to give a fair indication of what to expect.
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22 Oct. From The Guardian
Most of the stories you read in the newspaper have been extensively redacted. But what gets cut, and why?
“So the writer who breeds
More words than he needs
Is making a chore
For the reader who reads”
There’s an endless appetite among film buffs for the contents of the cutting-room floor. We’re forever being offered outtakes and alternative endings and “director’s cuts” of movies. But what do newspaper editors excise from raw copy destined for the printed page? What would a “writer’s cut” look like?
When commissioning news stories, desk editors invariably ask for more words than they need, and writers invariably file more words than they were asked to. This is just common sense: it’s better for a story to be too long than too short, because cutting it down is much quicker than padding it out.
Furthermore, stories move on. New details come to light; police issue statements; witnesses (and, increasingly, celebrities on Twitter) give reactions. And sometimes a bigger story breaks, evicting the first story from its home and sending it snivelling to a smaller slot.
As a result, desk editors and subeditors generally find themselves with an article that’s anything from 5% to 500% too long for the allocated space. Some of the reporter’s sweat-spattered words have to go. (The biggest cut I’ve had to make was to a collection of portraits of influential media folk, which were to run at full length on the internet, but in a considerably smaller space in the paper. Total overmatter: 60,000 words. A novella. That was a fun day.)
There are several schools of opinion on how to go about this. “Cut from the top,” say some. And it’s true that a few writers – mostly inexperienced ones – are guilty of beating around the bush at the start of a story, setting the scene, offering anecdotes, quotations, and twee descriptions of the decor, when all the reader wants is to know what’s happened. But this is a lesson that most reporters learn early, and besides, it usually only saves you a couple of lines.
Others recommend starting at the bottom. Once you’ve conveyed the essential facts of a story, the immediate background to the events, and the reactions of the most important players, things tend to tail off a little, with more detailed context, waffly quotations from bit-part actors, and speculation as to future developments. These can usually be shed with minimal damage to the story.
Over the centuries, editors have devised a plethora of space-saving tricks. We run paragraphs together – reporters, particularly at news agencies, seem to have a phobia of writing paragraphs consisting of any more than one sentence, and stories often read more coherently when organised into meatier chunks.
Abbreviations are another easy option. Often, for example, you can save yourself a crucial couple of lines by replacing all instances of “Liberal Democrats” with “Lib Dems”.
You can save about this much space by reducing ‘Liberal Democrats’ to Lib Dems.
You can save about this much space by reducing ‘Liberal Democrats’ to Lib Dems. Photograph: Andy Buchanan/AFP/Getty Images
Quotations, too, are highly expendable. People – politicians in particular – are prone to waffle, wander off the point and repeat themselves, and we’re under no obligation to recount their meanderings in full. You can usually boil their sentiment down to a sentence or two without any compromise in meaning.
Some editors systematically strip out all instances of the word “that” – “He said that he was coming” – but this is sometimes a false economy, as it saves space, but wastes the reader’s time. While constructions like “The prime minister said that he was appalled by the news” and “She insisted that she was right” read well enough, with some verbs, the omission of “that” sounds unnatural: “He complained the service was bad.” It’s even worse when the verb in question is transitive: “He claimed the ground was uneven” and “She denied the charge was trumped up” lead the brain down a cul-de-sac that it then has to reverse out of.
But much of the time, I’ve found, the greatest economies can be found in the reporter’s prose. Literary colossi from Cicero to St Exupéry, from Shakespeare to Seuss, have expatiated on the virtues of concision (although Hardy and Joyce were largely silent on the matter), and in this attention-deficient era, when hard news is competing with videos of burping hamsters and revelations about Michael Gove’s favourite Game of Thrones character, the need to get to the point is surely greater than ever.
Yet while there are a handful of writers whose prose is so beautifully crafted that cutting a single word is like pulling teeth, many more make our jobs easy by employing 20 words where 10 would do. Perhaps understandably, given the intense time pressure they’re sometimes under, reporters are often guilty of taking a scattergun approach to writing, throwing several words at an idea in the hope that one will stick.
I find I can usually save one or two lines with what I call “Wikicuts”. You know the sort of thing: “Lady Gaga , real name Stefani Joanne Angelina Germanotta, whose hits include Poker Face and Telephone, became embroiled in a new scandal yesterday when … ” Chances are, if you’re reading an article about Gaga, you’ll already know this stuff.
Cliches, those hoary old troopers that are drafted in more or less, I suspect, unconsciously, are also prime candidates for the chop: landmark speech, raging controversy, flagship policy, major row, ignominious exit, vast majority, iconic , but hey , count ‘em , whisper it! . I hit the delete key with extra glee when removing these gems.
Another stock phrase I look out for is “The announcement comes as … ” – a Google search shows that on any given day, it’s trotted out around 200 times by various news outlets – which is generally just a limp effort at linking two events whose connection is already glaringly obvious. In most cases, it can be expunged altogether: “Access to a GP seven days a week by 2020 would be guaranteed under a Tory government, David Cameron will announce on Tuesday … The announcement comes as the work and pensions secretary, Iain Duncan Smith, said he was introducing benefit cards for claimants with addiction issues such as alcoholism or drugs.” Similarly, “The decision comes two weeks after” can be downsized to “Two weeks ago”.
News stories often throw up knee-jerk tautologies: can you find the ones in the examples below?
News stories often throw up knee-jerk tautologies: can you find the ones in the examples below? Photograph: Christopher Furlong/Getty Images
Finally – and this is where a small amount of skill comes in – there’s tautology. In a newspaper with so little space, aimed at readers with so little time, there should be no excuse for superfluity, but we’re at it all the time. Rather than show you what I would do, though, for a bit of fun, let’s see if you can identify for yourselves the redundant words in the following (genuine) excerpts. What would you cut?
“The impact was soon followed by the roar of a fighter jet above the blacked-out town below.”
“A top state secondary school adds an extra £21,000 to house prices in the local area.”
“The America’s Cup is currently embroiled in bitter acrimony.”
“Clegg said: ‘The Conservatives have got to ask themselves a really fundamental question,’ adding, ‘If they constantly run after Ukip, it has only one destination.’”
“Signs of a diplomatic breakthrough on the Syrian civil war at the G8 summit in Northern Ireland appeared unlikely yesterday.”
“Steinmetz’s wealth is estimated to be worth more than $4bn (£2.6bn).”
“Cleveland Fire Brigade received nearly 240 calls for help during the flooding, which washed away two cars. Their drivers made a narrow escape.”
“Air Marshall Iain McNicholl, formerly the RAF’s deputy commander of operations, said Scotland would need to buy up to 30 foreign fighters from abroad for as much as £1.7bn.”
“The figures show post-retirement life expectancy in the UK is now lower than previously expected.”
“Sixteen local authority areas – all in England – have been identified as being at greater risk of complaints of alleged vote-rigging being reported.”
“Pubs can currently be converted to a range of other uses without planning permission.”
“They made the admission yesterday after the campaigner and three media organisations – the Guardian, BBC’s Newsnight and the Press Association – applied for an explanation for the reasons why the conviction was being overturned.”
I hope this article has thrown a little light on the news editing process. But if you want a fuller picture, just compare any story in the newspaper with its online equivalent. Because of time constraints, and because space on the web isn’t an issue, we generally run stories there in full, warts, cliches, redundancies and all. But given that concision isn’t just about space – it’s about time, and elegance, and clarity, and precision – is it perhaps time that we revisited this policy?
Andy Bodle is a subeditor and scriptwriter who blogs at http://www.womanology.co.uk
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